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During Covid-19, my husband and I learned to embrace having other people do our shopping. We utilize curbside pickup at both Sam’s Club and HEB for our groceries. Amazon delivers me my monthly supply of Cliff bars. We save hours per week on low-value work, avoid mingling with other humans, and limit our ability to impulse buy (or so we think). Could we apply the same logic to our underwear using one of the many men’s underwear subscriptions?
Not yet! I am the underwear shopper in our family – obviously – and I am not sold on men’s underwear subscription boxes for us. My main objection is that I love to pick out new underwear. Plus, we take care of our underwear, so we don’t need to get monthly deliveries. Yet I also believe subscription boxes serve some guys well, especially those who care more about fresh underwear than specific brands and styles.
Below, I’ll explain the benefits and drawbacks of men’s underwear subscriptions and provide information on currently running subscription services. You can decide if one of these plans is suitable for you (or someone you are shopping for!) and, if so, what are your options for selecting one or more.

Benefits of Men’s Underwear Subscriptions
Let’s start with the reasons to purchase a men’s underwear subscription plan.
- Set it and forget it: Ease and convenience are the main draws of subscription plans. Once set, you don’t have to think about it again. Especially since underwear isn’t on most guys’ minds – I am a huge exception! – having new underwear show up each month is an easy way to keep your underwear collection fresh and well-stocked.
- Saving money: Most men’s underwear subscriptions offer lower prices than purchasing underwear without a subscription. They win because they have a steady customer, and you win by saving money compared to buying underwear at full price when you run low.
- Automated diversity: Loyal readers know I firmly believe guys should experiment and have a diverse underwear collection. Yet the chances are that most guys buy their underwear in bulk, leading to a monotonous underwear routine. Men’s underwear subscriptions automatically diversify your underwear collection, just like buying an ETF for diversifying your stock investments. Yet, like ETFs, subscription plans vary drastically in how much underwear diversity they provide.
- Just give me what I want: On the other hand, if you know which brand(s) you enjoy, purchasing a single brand’s subscription plan is a win-win. You get what you love on a regular schedule at discounted prices!
And the Drawbacks of Men’s Underwear Subscriptions
Although I noted several good reasons to purchase a men’s underwear subscription, not everyone will benefit from these plans. Think about these drawbacks before signing up:
- Forgetting that you set it: All types of subscription services – from gym memberships to streaming channels – know many subscribers won’t cancel even when they no longer need the subscription. You will remember when you get your underwear package in the mail. Then life kicks in, you forget to cancel, and next month’s package shows up, even though you have plenty of underwear. Letting your subscription continue past its usefulness wipes out any monetary savings from the discounted monthly rates.
- Lack of control: Some subscription services may limit your choices of style, color, and brands. This is a benefit if you aren’t fussy and know what you want. However, suppose you aren’t sure about the brands, styles, or colors. In this case, handing control of your underwear collection to an automated service probably isn’t right for you.


- One brand vs. several brands: Men’s underwear subscriptions are offered by both underwear brands and third parties. This difference is critical because single-brand subscription plans will only provide underwear from that brand. Third-party subscription plans send you a rotating collection of brands. If you choose a third-party subscription plan, you may not like some underwear you receive and consider that month a waste of money. Yet, at the same time, that is the risk you incur when buying any new pair of underwear.
- Do you really need a subscription? Ultimately, you’ll want to purchase a subscription because you need new underwear. If you don’t need new undies, committing to a subscription may not make sense. You’re better off buying your underwear as needed or when the mood strikes you (which, for me, is often!).
What to Look For with Men’s Underwear Subscriptions
If you have decided to explore men’s underwear subscriptions, make a note of these critical items from each company:
- Items included: Several companies will allow you to bundle other basics, such as grooming kits or socks, with your underwear subscription. Again, is this a great way to get a monthly shipment of what you need, or are you oversubscribing when all you need is a pair of undies? Check out Next Gay Thing for an example of a complete men’s “monthly care package.”
- Pricing: Most companies will offer a discount on the subscription plan compared to buying underwear at retail price. Yet, make sure to check the pricing. Does the total price work for you if you are bundling with other items? Is the discount significant (30-50% off) or minor (10% off)? If you must fill your subscription with non-essentials to get what you need, perhaps you should look at another underwear subscription plan.
- Terms: As with any subscription service, what are the contract terms? For how long must you commit? What are the cancellation terms if you need to end early? If there are several plan options, can you easily upgrade or downgrade? Many brands will allow you to cancel anytime on a month-to-month plan, yet you’ll often need to commit for six months or a year for the deepest discounts.
- For example, Shinesty offers 33% off per pair if you opt for their month-to-month contract, yet if you pay for one year upfront, you get 48% off per pair.

Shinesty’s subscription program is perfect for guys and their partners who love outrageous yet fun designs!
- Styles, colors, and fabrics: Whether you choose a single-brand or multi-brand box, what are your options for styles, colors, and fabrics? Some subscription boxes don’t give you any options; others allow you to request some customization. Either way, you will give up some or all customization with a subscription plan compared to purchasing your underwear yourself. The pickier you are, the more you will want to avoid subscription plans unless you know which brands you love.
- Jockstraps and Thongs: The Underwear Expert and Jockbox offer jockstraps and thongs, while MeUndies offers thongs, which are lovely touches!
- Briefs: Most of the programs below offer briefs, which is amazing. 🙂
- Long-Leg Boxer Briefs: Shinesty offers 8.5″ boxer briefs, and MeUndies offers 9″ boxer briefs as part of their subscription plans, great for athletes and gym warriors.
- Women’s Underwear: If you are a heterosexual couple or perhaps a guy who just loves wearing women’s underwear, some brands offer women’s underwear subscriptions too. This is fantastic for couples who love matching underwear! MeUndies and Shinesty both offer women’s underwear subscriptions.
- Exit plan: In stock trading, traders must know their exits before they enter. Same with men’s underwear subscriptions! When will you decide to cancel your subscription plan? If you can choose the frequency, are you selecting an appropriate frequency based on how quickly you go through underwear? The goal is to make the best use of the subscription plan before it becomes another unnecessary monthly recurring charge on your credit card bill.
- Frequency: How often do you get a shipment? Are there options available for the frequency? Can you put your subscription on hold when needed?
- While many plans are monthly subscriptions, The Underwear Expert allows a wide range of plans: from once monthly to once yearly, or stocking up once every three months to save on shipping costs.
- Shinesty also saves you money by getting three pairs every three months compared to one monthly pair. They save on shipping and pass those savings to you.
- Single brand vs. multi-brand? As mentioned above, make sure you know whether you are getting only one brand of underwear per month or if you are getting a collection of brands. If you know what brand works for you, go with a single-brand subscription, such as Shinesty. If you aren’t sure or love diversifying, stick with a multi-brand box to experiment with your underwear collection, such as The Underwear Expert or The Next Gay Thing.
What are some Men’s Underwear Subscriptions?
The Underwear Expert
One of the original men’s underwear subscription plans, The Underwear Expert continues to deliver (monthly)! The Underwear Expert has expanded over the years to now include their own underwear brand while still curating several other brands as well. Not only do you get the diversification of styles, but you also get brand diversification. A subscription to The Underwear Expert is excellent for guys wanting to experiment across the underwear spectrum without spending time figuring it out on their own.

Try out The Underwear Expert’s subscription plan here.
- Items Included: Two to six pairs of men’s underwear.
- Pricing: Prices range between $23-$28 per pair, depending on how many pairs you request to receive. You can get 30% off your first month by using my coupon code EXPERT!
- Terms: Cancel anytime, and free standard shipping.
- Frequency: You can receive a shipment every one, two, three, or six months, which is terrific. If you are frugal, save money by choosing six pairs every three months rather than two pairs every month, for example ($138 vs. $165 every three months, respectively).
- Single-brand or multi-brand: Multi-brand (they source from several quality brands)
- Styles, colors, and fabrics: You can choose from various styles (briefs, trunks, jockstraps, or thongs) and color palettes. They also allow you to see the items you’ll get in your first month and swap them out, which is also quite cool. Note that the Underwear Expert does not include boxer briefs, which is very rare among men’s underwear brands.
- Exit Plan: Since The Underwear Expert sources from a wide range of brands, chances are you’ll never get bored. However, since this is also one of the more expensive subscription plans, you’ll want to ensure you won’t go broke. I like their frequency options, so you can always downgrade to less frequency to save money, while still looking forward to your new underwear every so often.

Anyone can buy individual pairs of underwear from Underwear Expert’s underwear shop, like these sporty Rounderbum briefs.
Shinesty
Shinesty sells fun men’s underwear. They offer plenty of boxer briefs with prints and images, most of which are meant to be humorous. Their subscription plan is a great example of a unique way to spice up your underwear collection because each month, you will get a new, comical pair that will make you the life of the party! I have a pair of Shinesty’s Big Bang boxer briefs and wrote a full review on them.
How does a Shinesty subscription work?
- Items Included: One pair of 6″ boxer briefs, 8″ long-leg boxer briefs, 3.5″ trunks, or briefs. I love that Shinesty allows you to customize which style you want to receive. Plus, they also offer women’s underwear subscriptions for couples wanting matching underwear!
- Pricing: Around $20 per month (as of May 2025), which is up to 33% off their regular pricing. You can get three pairs delivered every three months for $16/pair instead, but only if you order boxer briefs (not other styles). Yet the best deal is if you sign up for a 12-month contract for $176/year, then the price drops to $14.67/pair!
- Terms: For the month-to-month contract, you can cancel anytime. For the 12-month contract, you are locked in for 12 months. Both plans allow you to choose the pattern/color you want for the first month.
- Frequency: Monthly or three pairs every three months (this option saves money vs. monthly).
- Single-brand or multi-brand: Single-brand (Shinesty)
- Styles, colors, and fabrics: Shinesty offers all styles: briefs, 3″ trunks, 6.5″ boxer briefs, or 8″ long boxer briefs on their subscription plan – see all of Shinesty’s men underwear here. I find it nice that even though Shinesty is geared toward guys who love having fun with their underwear, they offer a more conservative option with their subscription plan. The conservative option benefits guys who prefer no-nonsense underwear but want a separated ball pouch (Shinesty’s Ball Hammock) and 95% modal/5% Spandex fabric.
- Exit Plan: If you choose the Wild or Surprise options, you’ll probably love getting a new, fun pair of boxer briefs each month. You may never want to stop! If you go with the conservative plan, you’ll probably want to stop after you have had enough pairs to get a well-stocked collection (perhaps after one year?).
MeUndies
MeUndies is one of the original companies to make guys and girls want to subscribe to new underwear. Like Shinesty, MeUndies favors bold prints and comical references. What I love about MeUndies is they make it easy to customize your subscription, with a choice of cuts, fabrics, and designs. Also, I want to give a shoutout to MeUndies for including men’s thongs in their subscription plan. Learn more about MeUndies’ subscription plan here.
- Items Included: One pair of men’s underwear per month. You can also add women’s underwear and bras, as well as unisex socks. For couples, your entire underwear drawer will be on autopilot!
- Pricing: Prices range between $18-$26 per pair on a subscription (as of May 2025) for men’s underwear based on the fabric and cut you choose. You can also add a second subscription as well, which can be for men’s or women’s underwear.
- Terms: Month-to-month contract. MeUndies also offers discounts on extra pairs you order while you are subscribed to their membership plan, which is a nice touch.
- Frequency: Monthly.
- Single-brand or multi-brand: Single-brand (MeUndies)
- Styles, colors, and fabrics: MeUndies offers the best customization for any of the subscription plans I have seen. You can choose style (including thongs, briefs, trunks, boxer briefs, and boxer shorts!), fabric (Modal Core, Modal Core with Ball Caddy Pouch, and Breathe), and designs (adventurous or conservative).
- Exit Plan: You may be hooked on MeUndies for a long time, especially with their plethora of designs and that they also allow you to combine your membership with another person.
Last update on 2025-06-05 at 08:24 / Affiliate links / Images from Amazon Product Advertising API
Next Gay Thing
Although the company’s name is Next Gay Thing, all guys – no matter where you are on the sexuality spectrum – will appreciate their curated underwear. As they note on their website, all of their products “have been picked by a gay team, so you can be sure they are fab.” As a gay guy, we tend to know more about underwear than non-gay guys. So, if you are looking for various underwear brands and styles to try out, Next Gay Thing might be your next underwear thing!
However, unlike the other brands on this page, Next Gay Thing offers subscription boxes with grooming and personal care items, which can quickly increase the price. This can be great if you want to autopilot both your underwear and your toiletries. Just note the prices and ensure you can both afford it and that it is worth it to you.
Learn more about Next Gay Thing’s underwear subscription here.
- Items Included: One to three pairs of underwear, plus some grooming products, depending on your subscription level.
- Pricing: It starts at $33 per pair per month (if you order three pairs quarterly). However, you can go as low as $27 per pair per month if you order nine pairs quarterly. However, prices are a lot higher if you opt for the grooming boxes instead of the underwear-only box. All boxes include free shipping.
- Terms: Month-to-month contract, can cancel or change subscriptions at any time.
- Frequency: The underwear-only box is quarterly. The grooming boxes – which also include underwear – can be every month, two months, or three months (quarterly).
- Single-brand or multi-brand: Multi-brand
- Styles, colors, and fabrics: Since Next Gay Thing is curated by a gay team, expect bold underwear styles and brands, such as Pump!, Andrew Christian, and Diesel. You can choose whether you prefer jockstraps, briefs, or trunks/boxer briefs. Next Gay Thing also asks if you prefer “classic” colors or more “colorful” styles.
- Exit Plan: All guys can benefit from Next Gay Thing’s subscription boxes. However, they are also the most expensive subscription plan. I’d rate this for serious underwear lovers and guys who really want to spice up their underwear collection. Otherwise, it would be better to go with another underwear subscription.
Jockbox
Jockbox is based in the United Kingdom, but they offer their men’s underwear subscription service worldwide. They are similar to Next Gay Thing in terms of underwear brands and selection – both companies are premium men’s underwear brands. And both Next Gay Thing and Jockbox cater to “gay underwear.” However, I feel that there is no straight or gay men’s underwear – all guys can benefit from the golden age of men’s underwear we live in!
- Items Included: One, two, or three pairs of men’s underwear.
- Pricing: Prices range between $30-72/month, depending on how many pairs you get. If you get three pairs, the cost per pair is just under $27/pair.
- Terms: Cancel anytime, as it is a month-to-month contract.
- Frequency: You can choose monthly, every other month, or every three months.
- Single-brand or multi-brand: Multi-brand. Jockbox offers premium men’s underwear brands similar to Next Gay Thing.
- Styles, colors, and fabrics: Jockbox asks for your preferred underwear style when you order. You can choose from jockstraps, briefs, “boxers” (aka trunks for US-based customers), and thongs.
- Exit Plan: Similar to Next Gay Thing, your exit plan will depend on your dedication to men’s underwear. 🙂
- 【VERSATILE & SAVE SPACE】Featuring with 64 slots in all, this 3 pack drawer organizers are perfect for you to organize sock, ties, belts, underwear, lingeries etc. Easily accessible to see the pattern and color to choose quicky the right combination for your work day.
- 【DECENT SIZE & UNIQUE DESIGN】 You will receive 3 set cabinet organizers, each mesures 12.5"x12.5"x4" (32x32x10cm). Two of the boxes have 24 medium cells, one of them has 16 large cells for storing winter/athletic socks, small ornaments etc. Color: Gray.
Last update on 2025-06-04 at 23:51 / Affiliate links / Images from Amazon Product Advertising API
Conclusion on Men’s Underwear Subscriptions
I find the concept of men’s underwear subscriptions to be quite remarkable. It is an easy way for guys to keep their underwear collection fresh and stocked while potentially saving money at the same time. Yet, subscriptions aren’t for all guys. In exchange for convenience and discounted prices, men lose choices. Brands, colors, and styles may be pre-selected for you, meaning you will need to be happy with what you receive. Of course, for some guys, having someone else pick out their new underwear is just what they need!
If a subscription plan interests you, do your homework and ensure you understand each program’s terms. Use the bullet points I mentioned earlier in this article to assist you with comparing each plan apples-for-apples. I firmly believe in guys caring about their underwear, and subscription plans are a great way to keep underwear collections vibrant and working for you. Yet, you don’t want to spend unnecessarily on underwear, especially if you do not like what you are receiving.
Here are some recommendations:
- No-frills Underwear-only subscription: MeUndies, or Shinesty
- Luxury Underwear-only subscription: The Underwear Expert, Jockbox, or Next Gay Thing’s Underwear-only plan
- Underwear + Grooming Products: Next Gay Thing
- Into Thongs or Jockstraps?: The Underwear Expert and Jockbox offer thongs and jockstrap subscription plans, while MeUndies offers thongs.
- Heterosexual couples wanting matching underwear: MeUndies and Shinesty offer men’s and women’s underwear combinations in matching patterns. (If you are a gay couple, order two pairs on your subscription for any of the above companies.)
Need further help? Email me at hello@mensunderwearguide.com so we can create a plan for you!
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